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Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles

Title : Brand Strategy Workbook: 6 Steps to Building a Lasting Identity
Author : Lloyd E Corder
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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