Full Download Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques - Mike Grigsby file in PDF Online

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides

Title : Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Author : Mike Grigsby
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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