Full Download A Brand Called Hope: Reimagining Consumer Culture - Harvey Hartman | PDF Online

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Just because someone can make it or envision it does not mean anyone will want it. Many of today s marketers fight invented battles to defend the honor of their brand s equity by legitimizing the sale of stuff . But as A Brand Called Hope: Reimagining Consumer Culture illustrates, stuff is not what consumers are seeking. What they want is, in a word, hope. As time has

Title : A Brand Called Hope: Reimagining Consumer Culture
Author : Harvey Hartman
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 11, 2021

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